The Traditional Trade market in Africa is huge and cannot be overlooked (see Reaching Africa’s Traditional Trade). It does, however, come with its own nuances and these need to be understood and managed (see Characteristics Of Traditional Trade That Require Special Consideration). Andreas Maritz, Strategic Growth Executive at VSC says, “In the fast-moving consumer goods…
Tag: route to market
Characteristics Of Traditional Trade That Require Special Consideration
In our previous article we identified the size and importance of Traditional Trade and that many of these outlets have been geo-mapped. Geo-mapping is essential for planning accurately, understanding impact of delivery changes, building sales rep routes and measuring planned vs. actual routes. Knowing where an outlet is located is essential to distribution but what…
Leveraging Network Modelling for Optimal Supply Chain Configuration and Cost Evaluation
VSC Smart Supply Chains employ advanced network modelling techniques to configure the optimum supply chain for their customers. By considering elements such as supplier strategy, manufacturing policies, warehousing and depot configuration, transportation policies, customer policies, and inventory levels, VSC Smart Supply Chains empower companies to make informed decisions that maximize savings without compromising service quality….